Skin whitening, also commonly referred to as skin bleaching or skin lightening, describes a handful of different cosmetic procedures that one can undergo to help lighten or “whiten” the skin. Read more about it in the article. Some women choose to whiten their skin to try and conceal blemishes on their skin, or to try and lighten skin that they feel is culturally “too dark”. Some other specific reasons why women use skin whitening products include: Trying to conceal moles Trying to conceal birth marks Trying to lighten the effects of rosacea (not recommended as the chemicals in a whitening product may make the problem worse) Trying to give skin…